Tourism National Strategy


Formulate an integrated sustainable tourism management plan for Central Philippines, identifying viable critical environmental, infrastructure and community-based projects to link and integrate the tourism development of the area.

In particular the Tourism Management Plan will:

  1. Provide a comprehensive planning framework for the development of tourism so that it can play a key role in the development of the regional economy;
  2. Elaborate a vision of the future direction and content of tourism development, which can help to focus and guide the actions of the various stakeholders towards a shared goal;
  3. Indentify areas for tourism development, related tourism facilities and supporting infrastructure;
  4. Specify the major programs, roles and responsibilities of key players, institutional arrangements and resource requirements for achieving the vision.

Destination Strategy

To achieve the projected growth in tourist numbers and expenditures over the next decade. the Central Philippines will have to move to an investment-driven strategy. Outside of Cebu and Boracay, little investment has taken place in recent years in the Super Region’s tourism sector. The result is that the tourism industry is totally reliant on its natural attractions as the motivation for tourists to visit. But the natural attractions, though unique in many ways, are not sufficiently strong in themselves to attract the numbers required to support a significant tourism sector. This is a primary factor driven strategy and characterized by infrastructure inadequacies, limited investment in product, insufficient accommodation, medium to low quality product and inadequate airlift.