The Department of Tourism Regional Office I participates in the Tourism Promotions Board’s 5-day Marketing Management for Sustainable Community Development Seminar at Lima Park Hotel, Malvar, Batangas, together with other DOT Regional Offices, Provincial, and Municipal LGUs in Luzon.

The activity took off with a Pre-tour of the participants to three sustainable tourism destinations in the Province of Batangas. The itinerary included a visit at Milea Bee Farm in San Jose, Kahariam Farms in Ibaan, and the Lagadlarin Mangrove Sanctuary in Lobo, Batangas.

The participants experienced various activities from the different destinations exemplifying sustainable practices on beekeeping and honey production, organic farming practices, and immersing themselves to the fishing community hosting the Lobo Mangrove Conservation Area. As part of the group’s Corporate Social Responsibility and support to sustainable communities, the participants made a legacy and adopted a site for the planting of 300 mangrove saplings. A boodle fight concluded the first-day activity.

Director Nelly Nita Dillera, the Director of DTI’s Philippine Trade and Training Center-Global MSME Academy, presented the different training programs offered and the partnership and linkage that can be built by DTI and DOT.

The seminar proper started with Mr. Ralph Layco, the Founder of SAM Holdings, Inc., as the speaker for Maximizing Participation in Travel Marts and Visual Merchandising for Booth Exhibition and Pavilions. The workshop was on the rapid prototyping and creation of a branded pavilion and booth design representing different tourism destinations and a Business-to-Consumer engagement from chosen representatives of the different groups.

The afternoon session focused on the presentation of Tourism for Sustainable Development Goals by Ms. Apple Allison Perez, the Founder of TAAP World.

The second day session started with Business Pitching and development of the participants’ negotiating skills to forge beneficial win-win-partnership with the various actors in the tourism value chain.

Other topics also include making digital presence effective, focusing on tourism and digital marketing, digital content development, and promotion.

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